Wednesday, 11 May 2016
Sometimes even the most businesses of SME level fail to build the viable online image and reach the maximum audience, not because they are more like a start up and lack handsome resources to set up the fundamentals of great business. It is because they mostly rely on archaic ways methods of attracting modern age customers – who have already gone too digital to consider your shabby business approach. When you are starting from a scratch, it is true, you do not usually have any access of IT solutions provider, no email for growing business, no web design experts to help you flourish in your efforts to establish as a solid online brand.
It is not 80’s or 90’s when we used to capitalize on personal email or phone numbers to attract clients or customers. So digitalizing your business is a must have choice. When you have achieved somewhat considerable milestone in your online business, you can jump for another one by making all about your online presence crisp, professional and agile.
The next possible – and most exciting perhaps – step is to structure the brand strategy to shape the personality of your business to form a strong brand. The brand is something that personifies actual look and feel of all you serve and deliver, separating you from other competitors with unique, original elements. So here are that finest essence that helps develop a professional brand from your business.
Sharing your contact details online makes sure you remain open and cooperative to them when there is a need for you to talk. So although there is nothing new, including a contact number which is not your personal number can go a long way in telling that your support is dedicated to your customers, resulting in increase in faith and loyalty for your brand. Don’t put your customers on wait when they approach you or serve them with overused voicemail messages.
Apart from including a contact number or email address, you can also establish the convenience by ensuring all the details looks visible to your customers. Choose the free space at the top of your homepage of your website to nest the ways to connect with you.
Keeping the perfect looking and relevant business domain name is the best way to find you among the millions of other web portals probably doing the similar things as you do. Think of a catchy, appealing and easily memorable word or phrase as your business URL. Online services offer keywords-specific URLs, but they are often long, unexpected and a little crummy in its promises.
Keep it shorter and taper it down to your final business goals and match it with the kind of brand you want to carve out of your business. Simplicity of names is always appreciated by consumers and domain names need to be based on its appearance and sound and the frequency of its searchability.
Getting your website hacked is one of the big let downers for your customers. They will not appreciate losing their most privileged financial data and transaction details while consuming your business services. So if your website does not promise information security to customers, Google will not consider seriously as a sober online merchant or an entity of importance, and will rather fling you off the list of its search engine top results.
SSL encryption certificate is the most secure way of maintaining the safe data relay for customers who come to visit and buy your products and services. Get your SSL for the web pages where credit card transactions and billing information dwells and float and protect all your buyers from malicious cyber attacks.
To deliver an optimal customer experience, it is vital to include something about yourself. If you think giving only contact details will prove your credentials, you are wrong. Customers want more to believe you and About Us could be your saviour. You can give them a quick look of what your business is all about, where you belong, what and how you sell, and how you are outstanding in the market when it comes to providing solutions to their problems.
Visitors of your website can’t really see you so they have got your About Us section to see, test and believe all you want them to believe. Brief history about your journey, your specialization and your usual customer-centric approach will be enough to make your About Us section successful.
If you are more like a business person and know little about technical bits, you should quit thinking to design the website yourself. Instead, you can hire the best in the design domain. An experienced website design expert with impressive skill set and who have worked on shaping many successful online businesses could be the best resort. They know how to enhance the user experience through mixing the web architecture with functionalities.
Here when we say design, the idea is to create a design that makes sense to customers and appears professional yet usable. Adding unnecessary buttons with bold colours anywhere and using terrible colour combination would annoy your visitors, shifting their focus to just the beauty of your website look rather than its rich content. Design is easily understood by the manipulation of attractive template. You will find online hundreds of free as well as premium templates with editing capability to alter the level of style you want to see on your website. Also, you can proudly hire a custom Web Design Specialist who can alleviate your design concerns and questions.
Photos mirror the quality and the potential your products have in order to persuade customers. Be it ecommerce store or any other business, having high definition photos on your website do attract visitors to consider you more seriously. Make sure you have captured big, clear and convincing photos of the products you display; it will get them the idea of its intricacies and realistic value.
Either you can use DSLR capabilities or simply leverage mobile camera with good effects and resolution. Also, provide the photos of models or actual users trying it. In action photography puts much more influence on buyers than simple object-oriented presentation.